$1.6 Million Dollar Home Under Contract in 3 days, Multiple Offers, Over Asking, “Thanks, Kevin!”

Luxury real estate sales can be very different than your typical sale. Yes, you are still listing a home. Yes, you are taking pictures of the home, and yes, you are marketing the home using tools like MLS, Realtor.com, Zillow, mailers, and other marketing tools. 

However, the most significant difference between the luxury market and the regular housing market is relationships. Here’s a story about selling a luxury home in 3 days over asking...

I received a call from a retired Realtor & his better half, who was in the mortgage business. Trust is an essential part of luxury real estate sales. My clients knew they could trust me to listen to their needs, connect them to my network, and manage the process. Trust is what starts everything.

My clients and I started getting ready to list their house by walking the 3,900sf home & discussing a custom marketing plan. We had a very productive meeting. My clients explained that they wanted to avoid open houses, they wanted to sell quickly, and of course, get a reasonable price. They also wanted a longer closing so that they could manage their out-of-state move.

I went back for a second time to set a listing price. My clients were shocked at the price I quoted. They were concerned about comps and the house appraising for the value I suspected they could get. This is one of the most important things a real estate agent can help you with understanding. I know what the market will bear and how homes are appraised. I watch the market all day, every day. Good realtors know the market.

After we set the listing price, I arranged professional photography because a picture speaks a thousand words! Again, when listing a million-dollar home, you need a photographer who knows how to shoot a million-dollar home. You want a Realtor who has experienced partners. You don’t want your home to be someone’s trial or the first time listing a million-dollar home.

Once we had professional photos, I created a very nice description of all the amenities this luxury home had to offer & we were ready to hit the market running.  Within a few hours of being ‘Listed” for sale, we had 3 showing appts. 

The first showing was a family of 4, they loved the home so much, so I told them & their Realtor to send me their best offer.  I received my first offer & the other 3 showings went well.  The next day we had 4 showings; I wanted my sellers to be on the market for at least 3 days.  One of their goals was top dollar, so we didn’t want to miss a potential buyer.

We received the 2nd offer. On the third day, we had 6 showings; I was present for all showings & took everyone through the home to tour.  It's so important to show all the features, the storage, open closets, even the garage is important.  

I asked everyone for  “highest & best”  & we ended up with 3 over asking offers with excellent terms.   The sellers decided to go with the very first buyers, who gave us the first offer but came up on their price & terms to win the home. 

Being in this Sellers’ market, I have created several great strategies to help my buyers beat out other offers. If you’re looking to sell or buy, Call me, (727) 410-8599, and let’s put together a winning plan for you.